OUR STORY
The Spark
FinFit Life began with a spark of inspiration during a SoulCycle class, where Howard Sharfman, a veteran in the insurance industry, envisioned a company that would do more than just provide financial solutions — it would empower people to live their best lives both financially and physically. Howard's vision was simple yet transformative: to merge financial literacy with health and wellness, creating a unique opportunity for individuals to thrive in every aspect of their lives.
ABOUT
Together, We're Building a Brighter Future
Vision Becomes Reality
In 2020, that vision became a reality. Together with a passionate team of industry leaders, including John Irvin and Bill Pienias, FinFit Life was launched. From the start, our mission was clear: to revolutionize the way people think about financial security by aligning it with personal well-being. We believed — and still believe — that a financially fit life is incomplete without a healthy body and mind.
Growing our Community
FinFit Life is committed to Growing Our Community by fostering a culture of financial education, wellness, and opportunity. Through strategic partnerships, innovative training programs, and a supportive team environment, we empower individuals to build healthier financial futures while promoting overall well-being. By expanding our reach across diverse markets and continuously enhancing our tools and resources, we provide our associates and clients with the knowledge and support they need to thrive. Whether through mentorship, community engagement, or professional development, FinFit Life is dedicated to creating a lasting impact — helping more people achieve financial security and a healthier lifestyle.
Join the Movement
As we continue to grow, we remain rooted in the values that started it all: integrity, innovation, and a deep commitment to helping people live longer, better, and more financially secure lives. FinFit Life isn’t just a company — it’s a movement, and we’re excited to have you on this journey with us. Welcome to the FinFit Life family. Together, we’re building a brighter future!
OUR VALUES
Balance and Achievement in Every Area of Life
Our core values guide us in helping individuals create lives that thrive financially, physically, and personally:
Positive & Prepared
We approach every challenge with optimism and readiness to succeed.
Gets Results
We focus on delivering tangible outcomes that make a meaningful difference.
Lifelong Learner
We embrace continuous growth, striving to improve ourselves and the lives of those we serve.
Grit & Hardworking
We persevere with determination and resilience, facing challenges head-on.
Integrity
We commit to always doing the right thing in the right way, in everything we do.
TEAM
Meet the Team
Howard Sharfman
Founder and CEO
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William Pienias
President
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John Irvin
Co-Founder
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Sam Griffin
VP of Operations
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Dustin Carlson
National Sales Vice President
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Dee Aversa
Head Underwriter
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Craig Cushman
Head of Marketing
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SWIPE
